![]() ![]() It's important not to make assumptions about your customers and their abilities. And while an individual that needs a ramp to access a building is helped, an individual that may have taken the stairs can also use and benefit from a ramp. We see this in our physical spaces, with a ramp for an individual with temporary or permanent limited mobility to use instead of stairs. AccessibilityĪccessibility is the degree to which your product is inclusive of and usable by the broadest range of individuals. ![]() are interconnected, and cannot be considered or studied independently of one another. Intersectionality describes how institutions of oppression such as racism, sexism, ableism, transphobia, homophobia, xenophobia, classism, etc. Project Include offers recommendations for beginning to address inclusion in the workplace.Īs you begin to define the groups of customers and coworkers in your path of inclusivity, the concept of intersectionality needs to be considered. It is vital for your work environment too. Inclusion goes beyond just your customers. ![]() Start customer journey mapping for free Get this template Inclusion and intersectionality You'll want to address real and imagined obstacles and remove them for your customers. It is important to have a well-designed customer journey, so there aren't barriers for your customers as they advance through your product. User diversity covers variation in capabilities, needs, and aspirations. Inclusive design emphasizes the contribution that understanding customer diversity makes to inform these decisions, and thus to include as many people as possible. But most importantly, designing inclusively helps disabled and older people.Įvery design decision has the potential to include or exclude customers. If you are creating marketing materials to advertise a company, product, or service, making them easier to read and understand helps all of your viewers. Focus your efforts on solving problems for the most people plausible.Īll audiences benefit from inclusive design. This is a balance, between successfully serving your customers and trying to help all people. Creating a diversity of solutions to problems may lower the barrier to access for the greatest diversity of customers. Instead, at the offset, determine a target customer group, and consider building a suite of products or derivative versions of your core product to better serve large populations. Just like you wouldn't launch an app to serve the world as a whole with only one language option. It's not always possible or appropriate to design one product to address the needs or goals of the world. Consequently, designing inclusively often improves the product experience for all of your customers. Inclusion is designing services or products to be accessible to, and usable by, as many individuals or groups as reasonably possible while helping to meet the needs of excluded people. That's a potential audience that you can and should reach. ![]() In 2018, the World Health Organization reported that over one billion individuals (15% of the global population) have some form of impairment. Make sure to take a step back, and remind yourself that we’re designing for humans. It won’t happen automatically, and by default, you’re likely to make assumptions based on your own worldview and biases. If you aren’t approaching design with intent to be as inclusive as possible, it’s time to reconsider. Inclusion starts with being aware of those that might have challenges accessing your app or use it differently, and extends all the way to you remaining cognizant of how your app portrays people. Inclusivity is a design opportunity, and an essential part of the design process is ensuring we’re designing for more people than just ourselves. ![]()
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